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Top 6: February 18th 2009

SKY Movies: The Brave one

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Top 6: February 18th 2009
SKY TV was hosting the New Zealand television premiere for the much anticipated ‘The Brave One’. The idea from DDB New Zealand was to show everyone exactly what the movie was about by demonstrating just how brave one person can be. A very brave promo guy was set a series of tasks to test his courage. He had to attend a series of events wearing a sandwich board with a comment aimed at getting the public riled up. The back of the board announced that ‘The Brave One’ was premiering on SKY.The stunts ran in four locations. A small New Zealand town, the drag races, a popular bikers pub and a speedway.
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Account Service: Danielle Richards, Rose Thompson, Brad Armstrong

Client: Mike Watson

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