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McDonalds: Singing Fish

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Arnold Boston needed a spot for Filet-o-Fish touting the sandwich’s attributes without relying on dialogue. After batting around deep sea diving ideas for too long, we finaly landed on an old 90’s toy long past its prime that did the best sell of all: hating our sandwich. There’s something about a lame plastic fish wanting his filleted brethren returned to him that just feels right.

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