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Top 6: March 18th 2009

Lexus: Assembled

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Top 6: March 18th 2009
A new ad campaign from Team One El Segundo imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots 'City', 'Assembled' and 'Intersection', which feature fantastical visual metaphors brought to life by digital production studio Digital Domain.
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PRODUCT: 2010 Lexus RX

AIR DATE for “Assembled”: 02/16/09

AIR DATE for “City”: 02/16/09

AIR DATE for “Intersection”: 02/16/09


Chief Creative Officer: Chris Graves

Group Creative Director: Jon Pearce

Group Creative Director: Gavin Lester

Executive Producer: Jennifer Weinberg

Account Supervisor: Kristie Weston

PRODUCTION COMPANY: RSA Films, Inc. / Los Angeles, CA

Director: Carl Erik Rinsch

Executive Producer: Marjie Abrahams

Director or Photography: Claudio Miranda

Line Producer: Annie Johnson

1st Assistant Director: Howell Caldwell

Production Supervisor: Bryan Mitchell

ANIMATION & VISUAL EFFECTS: Digital Domain, Inc. / Venice, CA

President of Commercials, Exec. Producer: Ed Ulbrich

Executive Producer / Head of Production: Karen Anderson

Visual Effects Supervisor: Jonah Hall

CG Supervisor – “Assembled”: Ron Herbst

CG Supervisor – “City”: Greg Teegarden

VFX Producer: Chris Fieldhouse

VFX Coordinator: Stephanie Escobar

Previsualization: Simon Dunsdon

Flame Artist: Jonny Hicks

Flame Artist: Brian Boungiorno

Flame Artist: Dave Stern

Flame Artist: Chris DeCristo

Flame Artist Assistant: Matt Bramante

Nuke Compositor: Rafael Colon

Nuke Compositor: Sven Dreesbach

Nuke Compositor: Brian Smallwood

Nuke Compositor: Michael Morehouse

Digital Artist: Marc Perrera

Digital Artist: Tim Nassauer

Digital Artist: Jon Gourley

Digital Artist: Chris Norpchen

Digital Artist: Terry Naas

Digital Artist: Justin Lloyd

Digital Artist: Jeff Dierstein

Digital Artist: Adrian Dimond

Digital Artist: Ruel Smith

Houdini Artist: James Atkinson

Matte Paint: Wei Zheng

Roto Artist: Marianne Magne

Roto Artist: Mattaniah Yip

Roto Artist: Tom Piedmont

Roto Artist: Mike Boden

Roto Artist: David Wu

Roto Artist: Kanae Morton

Roto Artist: Keith Weilmuenster

On Set Tracker: Scott Edelstein

Integration Tracker: Som Shankar

Integration Tracker: Shelley Larocca Courte

EDITORIAL HOUSE: The Whitehouse / Santa Monica, CA

Editor: Rick Lawley

Producer: Joni Wright


Location: HUM

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