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A new ad campaign from Team One El Segundo imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots “City,” “Assembled” and “Intersection,” which feature fantastical visual metaphors brought to life by digital production studio Digital Domain.
Credits
Other credits
PRODUCTION CREDITS:
CLIENT: Lexus
PRODUCT: 2010 Lexus RX
AIR DATE for “Assembled”: 02/16/09
AIR DATE for “City”: 02/16/09
AIR DATE for “Intersection”: 02/16/09
ADVERTISING AGENCY: Team One / El Segundo, CA
Chief Creative Officer: Chris Graves
Group Creative Director: Jon Pearce
Group Creative Director: Gavin Lester
Executive Producer: Jennifer Weinberg
Account Supervisor: Kristie Weston
PRODUCTION COMPANY: RSA Films, Inc. / Los Angeles, CA
Director: Carl Erik Rinsch
Executive Producer: Marjie Abrahams
Director or Photography: Claudio Miranda
Line Producer: Annie Johnson
1st Assistant Director: Howell Caldwell
Production Supervisor: Bryan Mitchell
ANIMATION & VISUAL EFFECTS: Digital Domain, Inc. / Venice, CA
President of Commercials, Exec. Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Visual Effects Supervisor: Jonah Hall
CG Supervisor – “Assembled”: Ron Herbst
CG Supervisor – “City”: Greg Teegarden
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
Previsualization: Simon Dunsdon
Flame Artist: Jonny Hicks
Flame Artist: Brian Boungiorno
Flame Artist: Dave Stern
Flame Artist: Chris DeCristo
Flame Artist Assistant: Matt Bramante
Nuke Compositor: Rafael Colon
Nuke Compositor: Sven Dreesbach
Nuke Compositor: Brian Smallwood
Nuke Compositor: Michael Morehouse
Digital Artist: Marc Perrera
Digital Artist: Tim Nassauer
Digital Artist: Jon Gourley
Digital Artist: Chris Norpchen
Digital Artist: Terry Naas
Digital Artist: Justin Lloyd
Digital Artist: Jeff Dierstein
Digital Artist: Adrian Dimond
Digital Artist: Ruel Smith
Houdini Artist: James Atkinson
Matte Paint: Wei Zheng
Roto Artist: Marianne Magne
Roto Artist: Mattaniah Yip
Roto Artist: Tom Piedmont
Roto Artist: Mike Boden
Roto Artist: David Wu
Roto Artist: Kanae Morton
Roto Artist: Keith Weilmuenster
On Set Tracker: Scott Edelstein
Integration Tracker: Som Shankar
Integration Tracker: Shelley Larocca Courte
EDITORIAL HOUSE: The Whitehouse / Santa Monica, CA
Editor: Rick Lawley
Producer: Joni Wright
MUSIC, SOUND DESIGN & AUDIO POST/MIX HOUSE
Location: HUM
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