king james: what's your story?

King James is a South African advertising agency. We created a self promotional gift for our staff and clients to celebrate the New Year. We made a blank book for ideas, scamps, doodles and notes. Then we designed a series of reversible fake book covers. Each of which has a crazy or ridiculous title. Our objective for each cover is to stimulate an interesting conversation if you walk into a meeting or an elevator with the book under your arm. Clients and staff receive the empty hard cover book, with the words "What’s your story?" foiled on the cover. They also receive six fake book jackets so they can choose which cover they want to have on their book, and change their cover often. Our aim is to create and send more fake covers throughout the year, so book owners can keep people guessing.