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Hahn Super Dry: In the spirit of good taste
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BMF Sydney have created a new campaign for Lion-Nathan positioning HAHN Super Dry as the benchmark of good taste.The idea is based around the insight that how people define themselves is a constant work in progress, and from time to time even the best of us have lapses in judgment when it comes to matters of taste. Here, "In the Spirit of Good Taste", drinkers use Hahn Super Dry to humorously call out those moments.
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