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Top 6: April 8th 2009
Outdoor
G Store: Earth Year
Top 6: April 8th 2009
day& age Melbourne client, an environmental products retailer, wanted to boost its brand awareness. They decided to project a reworked version of the Earth Hour logo (carbon offset, of course) onto a building in the CBD during Earth Hour to highlight that people should care for the planet not just for one hour, but every hour.
Production - Media Tree |
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