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Top 6: April 8th 2009
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Amstel: Experiments

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Top 6: April 8th 2009
Two scientists study Amstel Pulse Beer in a series of narrated, filmed experiments. This first experiment reveals how the distinct sound of opening an Amstel Pulse has a Pavlovian-like effect on a test subject. 180 Amsterdam created the spot.
Credits Other credits

Executive Producer: Joel Simon

Final Mix: JSM Music, New York

ONLINE Facility: Prime Focus London

H/Flame Artist: James Adamson

Business Director: Christian Stein



Account Executive: Anna Stewart



Business Affairs Manager: Kindra Schoemaker

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