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Orange: Bears


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10 years after it was launched in Israel and became the number 1 communication brand in the country,Orange has decided to enter the Home Communication Services market and is becoming a comprehensive communication company.For the first time in Israel, all communication services are provided together by one supplier in a "one stop shop" format.Together we can do more is the campaign's message, emphasizing the power of uniting everything together.The 60 sec TV commercial demonstrates the power of togetherness.It shows many sea vessels coming ctive for the aid of a bear cub that has been separated from his mother.TV Spot from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.
Credits Other credits

Planning: Hilla Tamir, Zohar Reznik

Office Producer: Sigal Nugasi

Media Company: Union Media

Post Production: Gravity

Sound: Sound House

Music: Kobi Ben Atar

Account Director: Adam Avnon

Account Supervisor: Dikla Tzemach

Account Executive: Asaf Vishkin, Keren Farkash

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