Makita: Makita 20081

Saatchi & Saatchi Johannesburg had to convince people that Makita drills are high-precision power tools. The Thinking: Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a “shock buffer” system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. The Solution: They drilled over 20,000 holes into a wall to create a huge black and white image of, well, a Makita drill.