all® small & mighty: Laundry Fairy

Sun Products were featured in an episode of this season’s Celebrity Apprentice. Teams where challenged to create a viral video for their all® small & mighty laundry product. What they created needed to be on brand, appeal to the target audience and be interesting enough to pass along.
Both teams failed to produce a video that the client could stand behind. The videos they made were in poor taste, with bad jokes and a handful of angry little people.
Razorfish were asked by their clients for an acceptable solution to a less than ideal situation.
The result is the ‘LFU 320’. Melissa Rivers stars in this mockumentary of the Laundry Fairy’s Union 320, an off-beat collection of stain fighting characters who aid over-stretched women
everywhere. The Laundry Fairy’s weapon of choice? all® small & mighty. Fairy small. Mighty clean.™
reality show + viral films + website + tv commercials + $2 coupons + razorfish = a wild and crazy ride.