Volunteer Wildfire Services: Love Story

An appeal from Saatchi & Saatchi Cape Town to smokers to be more careful about how and where they discard their cigarette butts.Every year hundreds of wildfires ravage the Cape Town area of South Africa. The worst such fire in recent memory was started by a carelessly discarded cigarette. The commercial plays on how much smokers love their cigarettes while they're smoking, but don't give much thought to where they discard them. The appeal to smokers is simple; Please don't leave your loved ones behind.