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IPA: IPA Awards

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The IPA Effectiveness awards are well known by big agencies, who spend months preparing results and writing entry papers for the chance of winning the most rigorous award in the UK. In 2009 the IPA reinvented itself, launching a new version of the award for campaigns with a total spend of 2.5 million and under. The Touch DDB London brief was to get digital, integrated and experiential agencies to enter these awards 'the holy grail'of awards) in an economy that had seen agency award budgets cut by a third.
Credits Other credits

Project name: IPA

Client: Kathryn Patten

Creative agency: Touch DDB

Copywriter: Jonathan Meatyard

Art director: Darren O’Beirne

Creative Director: Guy Bradbury

Planner: Sarah Carter

Business Director: Julian Calderara

Account Manager: Will Waldron

Project Manager: Alex Coxhill

Photographer: Wayne Parker

Designer: Pete Mould

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