 |
Outdoor
Cancer Patients Aids Association: Spit Stain Graffiti
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Gutkha, an indigenous form of tobacco, has become a fixture in the mouths of millions of Indians (including 5 million children). With 80,000 cases of oral cancer annually, and most users oblivious to the fatal hazards of Gutkha, Cancer Patients Aid Association wanted to make people aware of the silent killer.
After Gutkha is consumed, it is usually spat onto a wall, causing an unsightly red stain that stays. These stains have become a part of the landscape. Ambience Publicis Mumbai used this to thei advantage and created graffiti that looked as if the Gutkha user was puking blood (a symptom of cancer).
Shireesh Sabnis (Production Manager) |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
