Sur Sangam Electronics: Microwaves

Brief for Publicis Ambience Mumbai:Get customers excited about the unique exchange offer at the electronics store – Exchange any TV for a microwave oven. Solution: In most electronics stores, the TVs on sale stay tuned to documentary and news channels all day long. One fine day, all the TVs in the store started displaying a looped video of the insides of a microwave oven in operation. As a result, the TVs looked like microwave ovens from a distance. Customers approaching the rack soon discovered that they were TVs in disguise, and that they too could turn their old TVs into microwave ovens by taking part in the exchange scheme.