jacobs coffee culture: grinder

Jacobs Coffee Culture payoff:
we only serve you freshly ground coffee.
So, freshly ground coffee is on its way!
When we got the brief to brand Jacobs Coffee Culture corporate cars,
we only had in mind their payoff.
We had to show somehow, on those cars,
that our coffee is aromatic and freshly ground.
That's how we came up with the branding on the wheels.
A rolling wheel looks just like
a rolling coffee grinder.
All we had to add was our sticker
with coffee beans and the message
"Freshly ground coffee."