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Outdoor

Solidarité SIDA: The Clocks


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In Africa, 1.6 million children and adults die from AIDS each year because they don’t have access to treatment. The association Solidarite Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. BETC Euro RSCG , Paris created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a phrase and in the process deliver the following message:Every 12 hours in Africa, over 2,000 people die from AIDS because they have no access to care. The bottom of the installation carries the call to action, explaining where people can get more information about the foundation and donate online:
Every minute counts. www.solidarite-sida.org
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Artist - Nadine Grenier

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