Disneyland Paris: Thumbs Up

At a glance, this classic 'thumbs up' sign emulates the effect that Disneyland Paris has on children worldwide. However, on closer inspection, the hand in this visual only has three fingers – just like Mickey Mouse. By offering a potentially human element to Mickey Mouse this campaign radically challenges children’s perception of Disneyland and is a further incite to visit.Print ad from BETC Euro RSCG, Paris