Interactive ad: Gillette: uArt

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App was developed by BBDO and Proximity (the interactive marketing and CRM network). Download uArt to your iPhone or iPod Touch. Take a picture. Add a beard. Then shave it into any facial hairstyle you want. And share with a friend (or not).

URL http://www.gillette.com/uartapplication
Client Gillette
Agency BBDO (New York and Singapore) and Proximity (Singapore, New Zealand and Toronto)
Uploaded 27 May, 2009

Credits

Chief Creative Officer
David Lubars
Chief Creative Officer
Bill Bruce (BBDO New York)
Chief Creative Officer
Danny Searle (BBDO Singapore)
Executive Creative Director
Jack Neary (BBDO New York)
Senior Creative Director
Jon Krevolin (BBDO New York)
Producer
Joanne Gilchrist (Clemenger BBDO New Zealand)
Copywriter
tommy troncoso
Art Director
Jason Hirsch (BBDO New York)
Art Director
Melinda Ward (BBDO New York)
Associate Producer
Lindsay Brady (BBDO New York)
Designer
Tim Lahan (BBDO New York)

Other credits

Senior Interactive Art Director: Edwin Poh (Proximity Singapore)

Design Director: Craig Duffney (BBDO New York)

Associate Director of Production: Heather Steinberg (BBDO New York)

Account Team: James Stephens (BBDO New York)

Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)

Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)

Gillette: uArt

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Gillette: uArt

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