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Gillette: uArt

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App was developed by BBDO and Proximity (the interactive marketing and CRM network). Download uArt to your iPhone or iPod Touch. Take a picture. Add a beard. Then shave it into any facial hairstyle you want. And share with a friend (or not).
Credits Other credits

Senior Interactive Art Director: Edwin Poh (Proximity Singapore)

Design Director: Craig Duffney (BBDO New York)

Associate Director of Production: Heather Steinberg (BBDO New York)

Account Team: James Stephens (BBDO New York)

Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)

Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)

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