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New York Fries: Gary Coleman
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New York Fries, the ubiquitous Canadian French fry chain, is celebrating its 25th Anniversary this month, and to mark this accomplishment, we enlisted the help of Gary Coleman. Yes, Arnold, from Diff’rent Strokes. Coleman was selected as a fun and iconic image from the era of New York Fries founding. He’s featured in special print, OOH and POP advertising celebrating the landmark anniversary with a line that reads, After 25 years, some things are still fresh. The highlight of the campaign is an augmented reality Facebook application that will bring a 3-D Coleman to life on users computer screens, where he will predict their future freshness. The app also provides a coupon for a cup of fries at the original 1984 price of $1.25.Agency: Zig Toronto.
Planner: Subtej Nijjar Related
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