Michelin: Michelin Saves Fuel

In line with Michelin's strategy to engage more with consumers online, a new microsite on fuel savings is launched (www.michelinsavesfuel.com.sg). The site from TBWA Tequila Singapore provides an in-depth understanding on how Michelin tyres can help save fuel and reduce CO2 emissions. The highly engaging 3D animation site brings live to an otherwise complex subject, and a live chat with the Michelin Man proves to be informative and entertaining.