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MTV Video Music Awards: VMA Side Story


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MTV re-imagines West Side Story in this campaign to promote the 2009 Video Music Awards.
The campaign features 11 spots and this 3 minute music video which is a modern take on West Side Story’s climactic song "Tonight", with Leonard Bernstein's music updated by Bill Sherman and Lin Manuel Miranda, the Tony Award-Winning musical team behind In The Heights. The campaign is produced by MTV's award winning On Air Promos department that, in recent years, has helped launch a talented and diverse stream of directors such as Randy Krallman, David Horowitz, and Aaron Stoller.
Credits Other credits

Music: Bill Sherman

Lyrics: Lin-Manuel Miranda

DP: Ericson Core

Production Designer: David Skinner

Editor: Brandon Boudreaux, Post Millennium

Visual Effects: Mark Szumski, Click3x

Colorist: Tom Poole, Company 3

Sound Design/Mix: Great City Productions

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