Print ad: adidas: Clima Air Cooled Training

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

180 Amsterdam tackled the distinctly uncool environment of the gym by dramatizing the product benefit of Adidas Clima which is that it keeps you cool through ventilation technology: Air Cooled Training Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.