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adidas: Clima Air Cooled Training

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180 Amsterdam tackled the distinctly uncool environment of the gym by dramatizing the product benefit of Adidas Clima which is that it keeps you cool through ventilation technology: Air Cooled Training Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.
Credits Other credits

Client:adidas International

Nelly Kennedy:Communications Director

Art Buying:Maria Perez

Production:U-Turn Content Production, Terrie Tanaka

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