AGL Energy: The world is changed by doers

AGL Energy, via George Patterson Y&R, Melbourne, has launched its new brand campaign 'The World is Changed by Doers', which is built on the positive impact AGL has had on Australia's energy landscape over the past 170 years.
Directed by Joel Pront of Plush Films, the campaign kicked off with TV commercials on air in Victoria and South Australia during the AFL Grand Final on Saturday and will be repeated this weekend during the NRL Grand Final in NSW and Queensland.
Running for three months, the integrated campaign stretches across TV, online and print advertising together with below-the-line executions.