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Top 6: October 7th 2009
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Xbox 360 WET: Shot at Love

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Top 6: October 7th 2009
Produced by the newly launched Creative Monster Productions, and created via Ayzenberg/CA, the new viral campaign for videogame WET from Bethesda Softworks manages to put a humorous spin on a dark and gritty offering. With its atmospheric intro, 'Shot at Love' – the first of three virals – reflects the mayhem wrought by assassin Rubi, the game’s protagonist. We move through the scene like detectives arriving moments too late. Rubi’s victims lie scattered about the room. However, the mood unexpectedly lightens, as a man with a pipe through his chest breaks out in song. His mortally wounded companions follow suit, all of them belting out a musical declaration of love for the enigmatic girl who took their lives. 'Shot at Love', directed by Creative Monster's Jamie Sterba and featuring VFX by partner company Identity Studios, employs a distinct blend of campiness and (implied) violence that conveys the Tarantino-esque atmosphere of the game. The grainy look of the film adds to that mystique, feeling like stock footage from a B movie, long-hidden away in a vault somewhere. Fortunately for fans, that vault has been opened: the unconventional viral has clearly gone over well with gamers, who've voiced their appreciation on blogs and forums across the Web.
Credits Other credits

Client: Bethesda Softworks/WET

Spots Title(s): (WET) Shot At Love, Heartbreaker, Lovestruck

First Air Date: August 2009 (Web)



Agency: Ayzenberg

Creative Director: Blake Firstman

Agency Producer: Annie Hards

Copywriter(s): Clark Crozer, Jack Collier



Production Company: Creative Monster

Director: Jamie Sterba

DP: Kevin Sarnoff

EP(s): Scott Flor

Producer: Theresa Marth



Post/Effects: Identity FX

VFX/Inferno Artist(s): Christian Severin (3D), Leo Vezzali (Compositing)

EP(s): David Van Woert, Leo Vezzali



Editorial: Ayzenberg

Editor: Chris Scheer



Telecine: Co3

Colorist: Santiago of Co3



Composer: Michael A. Cohen (ASCAP)



Shoot Location: Downtown LA

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