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Top 6: October 7th 2009
TV

Kettle Chips: Commerce Parading as Entertainment

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Top 6: October 7th 2009
Bulldozer Inc. Sydney was asked to create an ad for Kettle Chips beer drinkers will like. To reposition the chip as prestigious but laconic Australian. To own the notion that slower cooked is better. To use hot chicks. The shoot didn't suck.
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Client Team: Matt Jenkins, Paul Tredennick, Karl Lucas

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