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Lotto: Hero

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Two years ago, Lotto asked New Zealanders the question "What would you do?" While the answers that came back were many and varied, what they had in common was that people would do the things they had always dreamed about. DDB New Zealand's new campaign brings this to life via a Wish List, that a Lotto winner puts together at formative moments in his life as a boy. The commercial leaves some questions unanswered, allowing a fuller picture of the boy's wish list (and as a winner his adult take on them) to emerge in subsequent commercials.
Credits Other credits

Soundtrack - Liquid Studios

Additional Post - Steve Gulik, DDB New Zealand

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