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Don: Sausage Factory


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Is Don. Is back. After studying under Europe’s finest butchers for years, the Don ‘Fleishmeister’ has earned his title as a master of fine meats. This new campaign, created by DDB Melbourne, positions the Fleishmeister and his faithful assistant, Gunther, as guardians of the rich and ancient tradition of salami-making. Their impossibly high standards and dedication to the craft brings new meaning to the words: Is Don. Is good.
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