Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Outdoor

The Samaritans: Bookmark


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution - turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries - we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news