Pepsi: Recycle For A Beautiful World - Shadow

To drive the message of recycling, the first among a series of events was organized via JWT New Delhi at a college festival. A few young artists spent 7 hours putting together 6500+ trashed Pepsi cans and PET bottles into an intriguing pile of trash. When the light was thrown on it, the curious crowd saw in the shadow cast on the screen, what recycling can lead to: a beautiful world. More than 15,000 people watched it live and over 50,000 online. 11,345 people vowed to make recycling a way of life by signing on the wall and 7,331 of them registered on the website on the spot.