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Duracell: Fusion


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Duracell has launched a global ad campaign to communicate its most powerful battery ever.
The campaign features Duracell's famous brand icon, the bunny, as the metaphor for its
message of power showing the Duracell bunny multiplying and fusing into other powerful
forms. Anthematic in tone and manner, the campaign was created by Ogilvy & Mather, France
and is supported by print, outdoor, in-store and digital activity.
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