Outdoor ad: BC Dairy Foundation: The Weak Shop

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Top 6: October 28th 2009

Recognizing that everyone has moments of weakness from not drinking enough milk, the BC Dairy Foundation is pleased to announce the arrival of The Weak Shop, a unique retail entity. Featuring inventive products to assist those who are feeling weaker than normal.

"The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It's bold, quirky, and talks to teens in an unusual way," says Liz Gurszky, director of market development and communication, BC Dairy Foundation. "Instead of preaching to teens about health benefits, we're really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way."
www.theweakshop.com