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Top 6: October 28th 2009

The New Zealand Breast Cancer Foundation: The Blob

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Top 6: October 28th 2009
To launch Breast Cancer Awareness Month, Colenso BBDO, Auckland placed a small and seemingly harmless blob on an Auckland city street. Then they watched pedestrians do nothing about it, as it grew over the course of a few hours, before finally blocking the street. Passersby were left with this message from The New Zealand Breast Cancer Foundation: The longer you wait to act, the bigger the problem becomes. Book a mammogram today.
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Production Company: Robber's Dog

Account Director: Jo Wealleans, Gemma Findlay, Janelle Van Wonderen

Account Manager: Jessica Blake

Planner: Hayley Pardoe

Client contact: Suzanne Nichol, Heather Shotter

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