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Boag's Draught: Ride

In a follow-up to the Gold Lion winning 'Pure Waters' TVC for Boag’s Draught, Publicis Mojo Sydney has created a print campaign based on the idea that the pure waters of Tasmania just make things better. Each ad shows the result of something being half-dipped in the island's transformative waters.
Credits Other credits

Photographic Production: Ben Hams @ MAP

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