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Betfair: Family Tree

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Betfair challenged M&C Saatchi, Melbourne to develop an idea big enough to promote racing's ultimate prize, a trip for two to Royal Ascot. So they created Pancho, the biggest pinata ever created in Australia, and then released him at various Spring Carnival events so punters could have a crack at him. But for those who missed seeing him in person, director Nick Ball from @radical.media has now brought Pancho's tragic story to life on film.
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