Organ Donor Register: Prove It

More than 10,000 people in the UK currently need a transplant. Of these, over 1,000, on average 3 a day die every year before they receive an organ.As the first multimedia campaign from Abbott Mead Vickers BBDO London to promote organ donation rolls out across the UK today, new research reveals the gap between what we would take and what we are prepared to give. While 96% of us would accept an organ if we needed one, only 27% of us have the joined the NHS Organ Donor Register (ODR).Many of us (45%) have the best intentions to sign up to the ODR and commit to donate our organs for transplantation after our death, but just haven’t got round to it. While some people are still unclear about how to register, a significant proportion of us (17%) are ready to act now.The campaign by Abbott Mead Vickers BBDO aims to increase significantly the number of people on the ODR, asking what we would do if someone we love needed an organ: if we would accept an organ, shouldn’t we be prepared to give one?