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Top 6: November 11th 2009
TV

Subaru: Crowd Rider

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Top 6: November 11th 2009
Leo Burnett Sydney has created a commercial to mark the launch of its new Subaru brand campaign - All 4 The Driver. The campaign marks a change of direction for Subaru, taking a brand renowned for its sophisticated engineering technology into a more human, emotional territory. The TVC was shot on location in Kiev and Southern Ukraine by Steve Rogers from Revolver, with music composed in London by SoundTree, using the voices of an internationally acclaimed College Choir.

Says Rogers: To bring a script of this ambition to fruition was a challenge any director would relish. Together with Andy, Jay, Gary, and a fantastic production team, I think we managed to do this."

Says Leo Burnett Co-Executive Creative Director Andy DiLallo: "This project has been over a year in the making and has been a true collaboration from the strategy, all the way through to the final execution with our Subaru client. The end result is an uncompromising view into what drives Subaru as a company and how that benefits their drivers. Personally I could not be happier with the result and all involved."

Co-Executive Creative Director Jay Benjamin adds: "When this project first started we went to Oran Park to experience first hand the confidence and exhilaration that results from all of Subaru’s best technology being put in every car they make. As I tore around the course in a WRX with accelerator pinned to the floor and tires glued to the ground, it became obvious we had landed on a truth."

Says Creative Gary Dawson says: "It’s been a huge project and an exciting journey. And for all its scale, what I love most is that we were able to capture the very human spirit of a company who's commitment to the driver is second to none."
Credits Other credits

Production Designer: Steven Jones-Evans

Sound: Simon Kane for Song Zu

Muisc: Soundtree, UK

General Manager: Peter Fitzhardinge

Business Director: Tamara Klemich

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