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OPSM: The road is no place to test your eyes

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This campaign for OPSM via BMF, Sydney demonstrates just how much you have to take in when you're on the road. Even if it's only a short journey, when you put it all together, it's a staggering amount. The powerful message of "The road is no place to test your eyes" aims to resonate with all drivers who have poor vision and make them think twice before they next get behind the wheel.
Credits Other credits

Executive Planning Director - Jeremy Nicholas;

Strategic Planner - Thom Burnap;

Print Production - Alex Macarthur;

Media Planning & Buying - Carat;

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