TV ad: The Sunday Telegraph: Feel the magic

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The Sunday Telegraph and Daily Telegraph were offering a series of Discovery Channel DVDs, with a magical look into different countries from around the world. This is one of many give-aways the paper offers throughout the year, but DDB Sydney needed the ad to stand-out, be classy, and above all sell papers. All within a tight budget.
It was lovely to have the opportunity to create an ad that is quite beautiful, especially in a retail category. Thank goodness for high speed cameras, and a great director with sensitivity and vision.