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Diet Dr Pepper: Contest


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The characters shine in a hilarious new stop-motion spot for Diet Dr Pepper, part of the soft drink brand's Unbelievable campaign directed by Bent Image Lab's Ken Lidster in conjunction with Deutsch/LA.Contest is a follow-up to the first spot done in the 50s-inspired animation style, which premiered last month. The :15 spot returns to the "I Exist!" support group for mythical characters in the middle of a competition to decide who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a "satisfying diet drink." As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants."There's only one way to settle this!" the Tooth Fairy exclaims, pouring a glass of Diet Dr Pepper for Sasquatch. Just watch it to find out what Sasquatch thinks.


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Other credits

Client: Diet Dr Pepper

Spot Title: Unbelievable - Contest

Air Date: November 2009



Agency: Deutsch, LA

President/Chief Creative Officer: Eric Hirshberg

SVP/Group CD: Chris Ribiero Sr.

Designer: Marius Gedgaudas

Sr. Producer: Tracy Jones

SVP/Group Account Director: Valencia Gayles

Account Director: Helen Murray



Production Co: Bent Image Lab, Portland, OR

Director: Ken Lidster

Executive Producer: Ray Di Carlo

Senior Producer: Tsui Ling Toomer

Producer: Kara Place

Coordinator: Ryan Shanholtzer

Director of Photography: Mark Eifert

Product Shoot Director of Photography: Jay Wesley Jones

Stage Manager: Jim Birkett

Art Director/ Set Designer: Curt Enderle

Art Department Director: Solomon Burbridge

Art Department: Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane

Storyboard Artist: Steve Hess

Character Design: Brett Superstar, Steve Hess, Monique Ligons, Colin Batty

Principal Animators: Jerold Howard, Jeff Riley

Editorial Supervisor: JD Dawson

After Effects Supervisor: Tarn Fox

Composite Artists (After Effects): Orland Nutt, Brian Kinkley

Composite Artists (2D): Traci Cook



Post Production Co: Mission Control, Portland, OR

Colorist: Mike Quinn



Audio Post: Lime Studios

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