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Interactive
Discovery Channel / Shark Week: Sharks Spotted at Bondi
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About a week before Shark Week aired on Discovery Channel in Australia and New Zealand, Jack Watts Currie Sydney sent out a link to a fake Australian Coastal Watch website, claiming that hundreds of sharks had been spotted at Bondi Beach via Google satellite. The campaign was seeded entirely through email and social networking sites like Twitter and Facebook.
Amy Massey, Senior Marketing Manager, Australia & New Zealand, DNAP Related |
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