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Top 6: January 13th 2010

Lamb: Sam Kekovich addresses the United Nations

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Top 6: January 13th 2010
As Australia's first 'Lambassador', Sam Kekovich departed Australian shores last week, embarking on a mission of global scale in his flight against unAustralianism. His journey has taken him to the United Nations headquarters in New York in a bid to get 26 January declared 'International Australia Day. You can follow Sam's progress on or

Says BMF executive creative director, Warren Brown: "We have taken Sam's crusade against unAustralianism to a whole new level, starting with an address at the United Nations. The world would be a better place if we all got together, tossed some lamb on the barbie and cracked a cold one. Sam's address implores the whole world to follow one of our great traditions on Australia Day and celebrate togetherness with lamb. As Sam strides across the global stage, his message should eradicate unAustralianism from our planet for good."
Credits Other credits

Strategic Planner - Gerry Cyron

Digital Strategist - Damian Damjanovski

Digital Planning Director - Aaron Michie

Media Agency - Universal McCann

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