TV ad: BBC Knowledge: A little knowledge goes a long way

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Three Drunk Monkeys, Sydney's latest campaign for BBC Knowledge presents the channel as a place where facts are more entertaining. Using the mixed media wizardry of Seattle-based director Sean Pecknold and the voice of legendary comedic actor Richard E. Grant, the 60-second TVC takes the viewer on a meandering journey through some of life’s amazing truths. The campaign continues the irreverent and entertaining tone of the Moon Week campaign and reflects the approach of BBC Knowledge presenters such as Jeremy Clarkson, Bruce Parry and Louis Theroux.

Creative director Noah Regan said: “This campaign is the beginning of BBC Knowledge’s journey to be a doco channel as famous and loved as the likes of Nat Geo and Discovery. It’s a brilliant channel that delivers their information in a more unique and often humorous way.”