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Interactive
Tnuva's Chocolate Dessert: Sweet Remedy for Broken Hearts
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The Challenge for McCann Erickson, Tel Aviv to promote the new Tnuva Chocolate Dessert – the perfect cure for a broken heart – using a tiny media budget.The Insight: When subscribers to online dating websites are absent for a long time, and then sign-in again – it always means they were dating someone, and then broke up.The Solution: Subscribers to Israeli JDate, who signed-in after a minimum of 7 days absence – got a personalized banner, offering them a cure for their broken heart: a free Tnuva’s Chocolate Dessert!
Content Development & Social Media: Nir Refuah Related
Tnuva's Chocolate Dessert: Sweet Remedy for Broken Hearts
Mccann Erickson, Tel Aviv 
Tnuva: Coloring Milk
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