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Gerber: United Babies


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Gerber via Draftfcb New York is rolling out a new umbrella ad campaign, "The Gerber Generation," on Friday, Jan. 15. Seen from the perspective of today’s generation of Gerber babies, the contemporary TV and print creative reinforces Gerber as the pioneer of childhood nutrition for newborns to 48 months. The campaign, via Draftfcb New York, launches with our “United Babies” spot in conjunction with the “Beautiful Baby Contest” that begins on ABC’s “LIVE! With Regis and Kelly” this Friday.
Credits Other credits

Agency: Draftfcb

Sandy Greenberg EVP, Executive Creative Director/Copywriter

Terri Meyer EVP, Executive Creative Director/Art Director

Rob Rooney SVP, Creative Director/Copywriter

Michael Simons EVP, Chief Creative Officer

Ida Lew VP, Senior Producer

Paddy Giordano SVP, Director of Broadcast Production

Lesley McDonald SVP, Group Management Director

Kim Corrigan EVP, Group Management Director

Stephanie Cardoza Assistant Account Executive



Client: Gerber

Rick Klauser Head of Marketing, U.S. Infant Nutrition

Anna Mohl VP Marketing, Infant Nutrition

Christina Lawrence

VP Marketing, Infant Nutrition



Production Company: BOB Industries

Phil Harder Director

John O’Grady Executive Producer

Chuck Ryant Executive Producer

TK Knowles Executive Producer

Marci Harriott Producer



Directory of Photography:

Afshin Shahidi Director of Photography



Editorial: Jagged Edge, MN

Dan Jaguich Editor

John Chadbourn Motion Graphics/FX Artist

Bill Rogina Producer



Post Houses: Pixel Farm, MN

Volt Studios, MN

Madhouse

Steve Medin On line editor

Oscar Oboza Colorist



Audio Engineer/Mixer:

John Grant Penthouse Sound at Madhouse



Music Company: Human Worldwide

Ed Dunne, Morgan Visconti, Andrew Bloch

Composers

Lauren Bleisweiss Head of Production

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