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Top 6: January 27th 2010
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Meetup.com: Suicide

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Top 6: January 27th 2010
This KNARF / New York campaign for meetup.com depicts what happens to someone who spends too much time without human interaction. The guy’s best friend becomes his cat. He spends so much time with his feline friend that he actually learns how to speak cat. He expects the cat to play chess with him. And ultimately his lame existence drives the cat to sacrifice one of its nine lives.
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