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U.S. Census Bureau: Community

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Created by Shilo for the U.S. Census Bureau through advertising agency GlobalHue Latino, "Community" is aimed specifically at America's growing Latino community, and has the goal of increasing the participation of Latin Americans in the 2010 Census.
Jose Gomez, Shilo co-founder, creative director and director: "We loved the original idea and the metaphor of the census as clay in people's hands. To us, when you're filling out a census form, you're imagining what your community can be, and we wanted to infuse that sense of imagination into the spot. Everyone embraced that idea, and in the finished spot, the community the little girl creates is connected to her imagination through our visual storytelling."
Credits Other credits

Client: U.S. Census Bureau

COTR Branch Chief: Kendall Johnson

Program Analyst: Angelia Banks

Hispanic Communications Consultant: Rafael Ignacio Maldonado

Director: Shilo

Production Company: Shilo

Creative Director: Jose Gomez

Associate CD: Mike Slane

Director of Photography: Martin Ahlgren

Executive Producer: Santino Sladavic

Senior Producer: Hilary Wright

Line Producer: John Gomez

Coordinator: Brittany Geber

Editors: Adam Bluming, Akira Chan

3D Lead: Blake Guest

3D Model/Animation: Blake Guest, Trentity De Witt, Zach Christian, Mason Stapleton, Colin Cromwell

3D Lighting/Rendering: Erik Anderson, Walter Schulz

Compositing: Mike Slane, Ed Laag

Rotoscoping/3D Tracking: Tim Turner, Nathan Davies

Telecine Company: Company 3

Colorist: Dave Hussey

Music Company: Face The Music, Bicoastal

Composer: Face The Music

Executive Producer: Adam Joseph

Audio Mix: Penny Lane Studios

Engineer: Robert Sorrentino

Producer: Jackie Sparks

Principal Talent: Brianna Gonzalez


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