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AAA School of Advertising: Eric Gill Typographer & Gill Sans

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As the pre-eminent advertising college in South Africa the AAA has recently seen a rise in the number of colleges offering alternate courses. THE Y&R Johannesburg brief was to raise awareness of the AAA as the Advertising school that will help foster potential students‚ abilities and point them in the right direction for a successful career in advertising or marketing.
It consists of a series of posters each highlighting different abilities which individuals have utilised to show their originality and genius within their chosen fields.
The posters were aimed at the wide cross section of students from 17 years old upwards who are looking for a rewarding outlet for their creative talents whatever discipline they choose. They were designed to run in an A2 format in classrooms of matriculating schools, (secondary and sixth-form colleges), and, because of their inexpensive nature, we were able to print and deliver them in a highly cost-effective way.

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