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The Goodlife Recipe: Drive
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The new campaign for The Goodlife Recipe from TBWAChiatDay, Los Angeles is a cartoon strip called The Goodlife. In it consumers meet the Barton family: Randolph and Betty, their daughter Amelia, Clay the dog, and Mittens the cat. They are a close knit family, with unique personalities, who remind us what living the good life is all about.
Account Directors: Adrienne Recher, Shannon Franqui Related
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