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Knorr Sidekicks: Mask
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DDB Toronto raise awareness of Sidekicks new products with 25% less sodium than the original by generating interest in the Salty character online.
To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.
Executive Producer: Dan Ford
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